GOinfluencer: The new Era of Social Marketing For Maximum Reach

A decade ago, the whole marketing landscape was completely different. Businesses used to put up ads in newspapers, TV commercials, hoardings, and so on. It used to be a very expensive exercise and was almost impossible for small and medium-sized businesses to market their brands and reach their target customers. But now the scenario has completely changed. Due to the rise of social media platforms and easy access to the internet among the masses, multiple channels of marketing have opened up, and Influencer marketing is dominant among them all. The size of the business is not a matter of concern anymore. If someone has the right knowledge and tools, they can leverage an influencer’s network to reach out to the target customers and promote their brand.

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social media following and are viewed as experts and opinion leaders within their niche. It leverages the reach of an existing influencer to support the brand, endorse the product, or co-create content, with the intent of increasing brand awareness and driving sales. GOinfluencer brings this to the table by offering the best marketing solutions for small and medium-sized businesses and uses Machine Learning (ML) and Artificial Intelligence (AI) to come up with the right set of influencers thereby enabling the brands to market at the right price with maximum returns.

What Makes GOinfluencer a Reliable Choice 

GOinfluencer started just after the outbreak of COVID-19. The company wanted to help small businesses reach out to their customers as soon as they were ready to open. GOinfluencer was thinking of a different solution back then. But after interacting on the ground with these businesses, the company realized that it is a basic marketing problem for them. They knew what marketing was and wanted to do it, but did not have high budgets to do a conventional TV/newspaper marketing campaign or an effective digital media campaign.

GOinfluencer started looking for solutions for this problem for the businesses and came across the concept of influencer marketing. Influencer marketing entails businesses market their product/services via micro/nano influencers within whatever budgets they have or even in exchange for product/services and discounts. In addition to assisting brands, this kind of collaboration helps influencers monetize their content and grow on social media platforms. With this thought, GOinfluencer started exploring the whole influencer marketing process and discovered that it has a complete set of problems in itself. Some of the problems are listed below:

• Discovery of the right set of influencers for different business needs
• Managing influencer payments, contracts, and timelines
• Optimizing the campaigns and getting the best results
• Managing and collaboration with influencers
• Measuring performance and success of influencers

There are not many influencer marketing platforms right now in the crypto space. However, in the traditional market, there are a lot of them. But they are either marketing agencies or influencer marketplaces. GOinfluencer wanted to be neither. GOinfluencer is a new-gen marketing platform that does social media marketing with the help of influencers. GOIN Marketing Suite makes running an influencer marketing campaign as easy as running a FB/Google marketing campaign, but with much better results, higher impact, and in the most cost-effective manner. 

GOinfluencer Ecosystem and Tokenomics

GOinfluencer platform comprises several key components and services that make it a perfect go-to solution for any business and their marketing needs.

GOinfluencer Analytics (for businesses): 

• In-depth analytics of each influencer based on their profile across all social media platforms.
• Comparative analysis among different shortlisted influencers.
• Data-Driven Insights to efficiently select and explore the influencers.

GOinfluencer Campaigns (for businesses):

• Influencer Discovery: Identify the right set of influencers based on historical performance and at the right price based on the project’s needs
• Campaign Design and Planning: Optimized campaign design based on the objective of the campaign while ensuring balanced reach across the entire duration of the campaign
• Influencer Management: End-to-end management of influencers, right from onboarding of influencers to content creation to ensuring that the tweet goes out at the right time through the right channel
• Post-campaign analytics: Performance reports and analysis at campaign-level as well as influencer-level to help determine success of the campaign

myInfluence (for influencers):

• See follower’s profile, loyalty, engagement analytics, etc.
• Analytics around different posts and comparison with other influencers in the same industry. Time series representation of one’s growth on the platform.

GOinfluencer Academy (for influencers):

• Get to know best practices around growing the brand in the influencer market backed by data analytics.
• Listen to the success stories and learn how to create a niche.
• Get to know what (content/posts/videos) attracts followers and increases follower loyalty and engagement ratio.

In addition to offering these exciting features, GOinfluencer has its native token $GOIN that would act as the fuel of the platform. $GOIN (GOinfluencer) is a BSC utility token that can be used to obtain access to the GOinfuencer’s S-a-a-S advanced Influencer analytics. $GOIN (GOinfluencer) token is set to run on decentralized blockchain technology, ensuring transparency and security for all financial transactions. The maximum supply of the token is fixed at 1,000,000,000 $GOIN. The majority of the total raised amount will be invested in the development of the product. Developing products with advanced analytics is paramount to the success of the project.

To learn more about GOinfluencer visit GOinfluencer.io

Twitter : https://twitter.com/GO_Influencer

Linkedin : https://in.linkedin.com/company/goinfluencer

Telegram : https://t.me/GOinfluencer_Official

Telegram Announcements: https://t.me/GOIN_Announcements

Youtube Explainer video: https://www.youtube.com/watch?v=rI7qND1ON1Y